They are mainly young people who choose to buy tires online, says Rainer Binder, CEO of Delticom in an interview published on pneusnews.it:
"Although Italy is still one of the countries with the greatest cultural resistance to purchase Internet, are a total of 16% Italian motorists who buy tires online and this figure rose to 25% among respondents, ranging in age from 18 to 34 years . It 's the result of a survey entitled "tires on- line "on the propensity to buy on the internet of the tires, commissioned by Ipsos Research Delticom AG, the European leader in e-commerce of tires for cars and motorcycles. Secondo questo sondaggio, che si è basato su un campione di 1000 automobilisti italiani di età compresa tra i 18 e i 65 anni, i vantaggi maggiormente apprezzati dell’acquisto via computer sono la comodità di ordinare direttamente da casa e la possibilità di confrontare i prezzi con facilità. Le maggiore perplessità risiede invece nell’esigenza, fortemente sentita (68%) dagli intervistati, di un rapporto personale con la persona che effettua la vendita e il montaggio dei pneumatici.
Rainer Binder, CEO di Delticom AG, ha dichiarato: " Sembra proprio che i giovani automobilisti italiani considerino positivamente i vantaggi derivanti dall’acquistare on-line le proprie gomme, potendo scegliere tra un grandissimo numero di pneumatici come quelli che offriamo su Gommadiretto.it, il nostro negozio on-line in Italia" .
Secondo il rapporto, la principale ragione che spinge gli automobilisti italiani a pensare a un acquisto on-line di pneumatici è proprio la possibilità di comparare i prezzi (79% di coloro che acquisterebbero gomme on-line); al secondo e al terzo posto, la possibilità di ordinare comodamente da casa (78%) e la possibilità di trovare prezzi più bassi (77%). Seguono l’ampiezza della scelta (68%), la possibilità di prescindere dagli orari (66%), la possibilità di accedere a contenuti extra (per esempio, recensioni degli utenti, 62%) and the possibility of paying for delivery of the products purchased directly from the tire (61%).
about the delivery, which is one of the most critical, the study suggested, those who said they consider the idea of \u200b\u200bbuying tires online, click on the address would prefer that the tires were delivered: 45% replied that it would opt for the delivery of the tires at home more and 45% opted to deliver the tires to the workshop of confidence, 44% would opt for an agreement with Delticom workshop. In particular, women are a greater appreciation of the opportunities for delivering the tires to the garage of his trust, the 59%.
According to the study, Italy is still a market that has a cultural resistance toward the purchase of goods on the Internet is still quite strong (68% of those who would not buy tires on the internet claims to dislike the idea of \u200b\u200bbuying on-line). Moreover, the idea of \u200b\u200bpresenting the tire with tire purchased elsewhere is an embarrassment to 48%, while 20% did not know that there was the possibility of buying on the internet.
The fact that the propensity to buy on-line tire rises with the lowering of the age strengthening Delticom in its strategy, as it demonstrates that the sector of e-commerce tires may have extraordinary growth potential.
Delticom has Gommadiretto.it as a store that will guide you in choosing the right tire and given an opportunity to choose their tires by type, size, price range, m ark et cetera. Also online you can find plenty of sites happy reviews posted by the users who can become a useful tool for those looking for a suggestion, a sentence or a simple proof of the goodness of their choice.
Delticom Finally, just to meet the need of having a personal relationship, is increasing the network of partners who are now in Italy more than 2,400 and can assist customers with installation in his workshop.
